This always seems like a hot topic, particularly where it concerns independent publishing. We’re all told how you shouldn’t judge a book by its cover but, well, we do. It’s human instinct. At lightning speed, we associate things with what we see: pleasure, boredom, disgust, intrigue… If you see a plate full of brown, gooshy, lumpy something, what’s your first reaction? I’ll bet you don’t want to eat it. And if you see a book with a poor cover—too busy, text that is tiny or otherwise obscure, amateur photoshopping—your instincts go “ew” and you move on. (Unless you’re morbidly attracted to literary […]