Traditionally, publishing houses were the ones to discover and nurture notable authors. With the shift to indie publishing, the responsibility falls upon the reader themselves. Isn’t it cool? You have the power! “After conducting more than 250,000 interviews about reading behavior since 2004, Codex has found that a major shift has taken place in discovery in the past two years, as digital books have become a significant part of the book world. Two years ago, 35% of book purchases were made because readers found out about a book in bricks-and-mortar bookstores, the single-largest site of discovery. This year, that figure […]